Home/Services

What we do

Everything you need
to be found and chosen.

We build the thing and we grow the thing. Websites, e-shops, software and automations on one side. Search, AI visibility, ads, social and brand on the other. One team across all of it, so nobody gets to blame the other agency.

What we will not do. We will not promise a ranking by a date, or quote a price before we understand the job. Nobody honest can do the first, and the second is how scope gets padded. You get a diagnosis, a priority queue, and a number that matches the actual work.

Build

Five services

The asset itself. Fast, readable by machines, and shaped around the action you actually want a visitor to take.

01

Custom Websites

Not a template with your logo dropped in. Sites designed around your funnel, server-rendered so search engines and AI crawlers can read them on the first request.

  • Design and build from scratch
  • Server-side rendering by default
  • Core Web Vitals as a build constraint
  • Migrations without losing rankings
02

E-Commerce

Storefronts that sell. Product data structured so it surfaces in Shopping and AI product answers, and a checkout that does not lose people at the last step.

  • Store design and build
  • Product and Offer structured data
  • Cart and checkout optimisation
  • Payments, shipping and tax setup
03

Software & Systems

For when the off-the-shelf tool stops fitting. Portals, dashboards, booking systems, and the integrations that make your stack behave like one product.

  • Custom web applications
  • Client portals and dashboards
  • API and third-party integrations
  • Migration off spreadsheets
04

Automations

The work nobody should still be doing by hand. We map the process, automate the repetitive parts, and leave the judgement calls with your team.

  • Process mapping and audit
  • Lead routing and CRM workflows
  • Reporting and alerting pipelines
  • AI-assisted internal tooling
05

Hosting & Care

Someone responsible for the thing after launch. Monitoring, updates, backups, and a person who answers when it breaks at an inconvenient hour.

  • Managed hosting and CDN
  • Security patching and backups
  • Uptime and performance monitoring
  • Ongoing content and dev support

Grow

Six services

Demand. Search is splitting into three layers and most businesses are built for only one of them, so this is where the widest gap usually sits.

06

SEO Consulting

The foundation layer. Technical health, architecture and topical depth, built so the same pages also work for the engines that answer instead of linking.

  • Crawl, render and index diagnosis
  • Architecture and internal linking
  • Topic clusters against real demand
  • Local and Google Business Profile
Learn more
07

GEO Optimization

Generative Engine Optimization. Being cited inside AI answers, which runs on entity signals and earned mentions rather than on rankings.

  • Entity and knowledge-graph presence
  • Structured data engines can parse
  • Earned mentions and citations
  • llms.txt and AI-crawler access
Learn more
08

AEO Optimization

Answer Engine Optimization. The narrowest layer: being selected as the single answer rather than appearing among the sources.

  • Direct Answer Blocks on key pages
  • Question-shaped headings and FAQs
  • FAQPage and Article schema
  • The five selection signals, audited
Learn more
09

Google & Meta Ads

Paid demand while the organic work compounds. Campaigns built around what converts, not around the impressions that flatter a report.

  • Google Search, Shopping and Performance Max
  • Meta prospecting and retargeting
  • Conversion tracking that survives consent
  • Creative testing and iteration
10

Social Media

Consistent presence without the treadmill. Content planned in themes, scheduled properly, and written to be worth someone's attention.

  • Content strategy and calendar
  • LinkedIn, Instagram and Facebook
  • Scheduling and community management
  • Repurposing from long-form content
11

Branding & Design

The identity everything else hangs off. Logo, system, and the applied pieces that keep it coherent once it meets the real world.

  • Brand identity and logo design
  • Design systems and guidelines
  • Print and packaging design
  • Social and ad creative templates

Intelligence

Three services

Knowing where you stand, and whether anything you did actually worked. This is the part most agencies skip, and the part that makes the rest accountable.

12

AI Visibility Audits

What ChatGPT, Gemini and Perplexity say about you today, where competitors are named and you are not, and the structural reasons why.

  • Prompt testing across the major engines
  • Crawler-level rendering checks
  • Schema, entity and FAQ coverage
  • A ranked, scored fix list
13

Schema & Entity

Machine-readable proof of who you are, so engines resolve your business with confidence instead of guessing from context.

  • Organization, Service and FAQPage markup
  • Wikidata entity creation
  • NAP consistency across the web
  • sameAs wiring between profiles
14

Analytics & Reporting

Know what actually drove the lead. Tracking that survives consent banners and ad blockers, and reporting written to be acted on.

  • GA4 and Search Console setup
  • Conversion and event tracking
  • AI-citation monitoring alongside rankings
  • Monthly reporting in plain English
The three layers

How search
actually stacks.

Three different problems with three different mechanics. In 2025 the share of Google AI Overview citations that also ranked in the top 10 fell from 76% to 38% in a single year (Ahrefs), so solving one no longer solves the others.

Layer one

SEO

Competes for one of ten ranked links. The user still chooses. See SEO consulting

Layer two

GEO

Competes to be cited among the sources an answer is built from. See GEO

Layer three

AEO

Competes to be the single answer. Second place is the same as absent. See AEO

The process

Four steps,
then repeat.

Every engagement runs the same loop, whether it is a one-off build or an ongoing retainer. You always know which step you are in and what comes next.

01

Audit

Establish the baseline. What renders to a crawler, what engines already say about you, where the structural gaps are.

02

Prioritise

Score every issue by impact, reach, confidence and effort. You get a ranked queue, not a 90-page PDF.

03

Fix

Work the queue top down. We implement directly, or hand your developers a spec precise enough to ship from.

04

Measure

Track rankings, AI citations and conversions together. What moved, what did not, and what that changes next cycle.

Not sure where to start?

Send us your website. We will check what an AI engine can actually read on it and send back the three biggest gaps.